Through 16 days of coverage, 211 million viewers tuned in to the Olympics on NBC Universal’s broadcast and cable outlets, making it the most-watched US television event of all time. They should be thanking that Michael Phelps (we think!) ...
NBC notes that 211 million Americans have watched the Beijing coverage! Beijing has topped the previous "most-viewed event" in U.S. TV history: the 209 million total viewers for NBC's 1996 Atlanta Olympics. Good news for all you swim fans! With Phelps' Beijing swimming success, TV reports are hoping it will translate into a lasting boost for swimming's TV appeal. Who was your favorite Olympian at this summer's games?
NBC notes that 211 million Americans have watched the Beijing coverage! Beijing has topped the previous "most-viewed event" in U.S. TV history: the 209 million total viewers for NBC's 1996 Atlanta Olympics. Good news for all you swim fans! With Phelps' Beijing swimming success, TV reports are hoping it will translate into a lasting boost for swimming's TV appeal. Who was your favorite Olympian at this summer's games?
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