Thursday, February 19, 2009

BAND ID: The next step in the evolution of music distribution for the independent artist..


The UK may just have something here! We know lots of bands and upcoming musicians/artists/etc look at our blog so we wanted to share this cool idea with you!

Today sees the launch of band-id.co.uk, a new way for musicians to distribute and sell their music online. The BAND-ID music download card is a collectable, full colour plastic card printed with the artist’s specific artwork and details such as web address or email address. At the back of the card is a scratch panel, which conceals a unique PIN code. The artists’ fans use this code to download their digital music from the secure website.

The BAND-ID card is a physical medium to drive digital music sales. It gives the artist the opportunity to sell their music to fans who might not want to purchase a CD, or a digital version for artists who normally release on vinyl. It helps them to take advantage of the impulse buy at their gigs and encourages the fan to download their music without having to search amongst other artists at other music download services. When the fan redeems their code on the website, they also supply their email address which allows the artist to contact them about future releases. BAND-ID can be used for promotion at gigs or through street teams to generate buzz for pre-releases or sold with other merchandise. For more information check out, http://www.band-id.co.uk/!

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