Showing posts with label Advertisements. Show all posts
Showing posts with label Advertisements. Show all posts

Saturday, May 24, 2008

Parents try to sell baby on eBay


The parents of a 7-month-old baby boy were taken into custody in Germany after they posted an ad on eBay offering to sell their son for $1.60 (one euro).

Peter Hieber, a spokesman for the police, said the baby was placed with youth services in the southwestern Allgaeu, Germany area. He also said that on Saturday the mother said the ad was a joke, but the authorities have still begun an investigation regarding possible child trafficking.

The Internet ad was up for two hours and thirty minutes. No one made an offer, but several people alerted the police about the post, which eBay eventually deleted.

Wednesday, May 14, 2008

Miley Cyrus does Got Milk? ad


A new photo of Miley Cyrus has been revealed - but this time the Disney star is fully clothed. She is just the latest in a long line of celebs to appear in a Got Milk? campaign.

The advertisement, titled "Girl Power," reads: "Actress by day. Rocker by night. I've got to keep fit to keep up. So I drink milk. Some studies suggest that teens who choose milk over sugary drinks tend to be leaner and the protein helps build muscle. It's the best of both worlds."

Saturday, May 3, 2008

Lindsay Lohan's mug shot used in newspaper ad


Lindsay Lohan has been in numerous advertisements - but none like the one that appeared in Friday's issue of USA Today.

The actress's mug shot appeared in a full-page black and white ad paid for by the American Beverage Institute, a trade group that supports the interests of the alcohol industry. The ad attacked legislation for devices that read a driver's blood alcohol level before their vehicle starts.

Several states have passed bills that require DUI offenders to pay for and install an ignition interlock system in their vehicle to monitor their BAC. Some of these laws extend to first-time offenders while "highly intoxicated" - those with a BAC of 0.15 or higher.

The ad opposing the laws read: "Ignition interlocks are a good idea for" above Lohan's July 24, 2007 mug shot, and "But a bad idea for us," above small photos of people drinking.

"The reason that we used Lindsay Lohan is because she's had multiple DUIs that have been high profile," American Beverage Institute managing director Sarah Longwell told The Associated Press. "We needed to create the distinction for the public what someone with multiple DUIs looked like versus a low blood-alcohol-level first-time offender."

The ad suggests that the ignition interlock devices would inhibit casual drinking, such as beer at sporting events and wine with dinner.

"USA Today is idiotic to run such an irresponsible advertisement suggesting that drinking and driving is some kind of American 'tradition' we should protect," Blair Berk, Lohan's lawyer, said in a statement. "Not identifying that this ad was paid for by the liquor and restaurant industries is profoundly reckless."

"Drunk white businessmen, drunk housewives out for girls night out and drunk wedding parties should be kept off the roads of America," Berk added. "Lindsay Lohan fully endorses ignition interlock devices, which have been well-proven to save lives."

"People magazine, Smoking Gun and a lot of people have republished this mug shot," said Longwell of the American Beverage Institute, supporting the decision to use Lohan's mugshot. "It was publicly accessible. We're not using it for any kind of commercial gain. So we're well within our rights to use it."

Monday, February 4, 2008

The Super Bowl Was Super Watched

Due partially to the New York Giants impressive upset triumph over the New England Patriots, early findings have shown that the rating for this years Super Bowl have increased between 6 and 9 percent from last years game.

Although Nielsen does not have clear numbers on how many people actually watched the game, Nielsen Media Research has shown that the Fox Broadcast had a 44.7 rating and a 66. Last year’s Super Bowl, between the Indianapolis Colts and the Chicago Bears, had a viewership of 93.2 million.

This year’s game has a chance of becoming the most-watched Super Bowl ever, and the second most-watched broadcast. The current most-watched Super Bowl was the 1996 game between the Dallas Cowboys and the Pittsburgh Steelers seen by 94.1 million, and the most-watched broadcast was the series finale of M-A-S-H which pulled in 106 million viewers.

TiVo has reported that the commercial were watched more than the game, and the average price of an advertisement was $2.7 million for a 30 second segment. TiVo maintains that the most watched commercial during the game was the E-trade advertisement that featured a baby talking about stocks.